Jim is an experienced sales, marketing and communications specialist responsible for client success in all areas of education. A recognized authority through his research, leadership roles, keynotes and podcasts, Jim has convened with clients in a variety of formats throughout his career. With his focus on building the capacity of organizations to better support educators and students, Jim’s analysis, strategic consulting, and embedded engagements have helped shape strategy for hundreds of organizations across the education space. Jim seeks clients and partners who value analytical thinking, relationship building, sales acumen, marketing savvy, and steady leadership.

An accomplished, hands-on marketer with a passion for collaborating with education companies making an impact on people’s lives, Marla comes directly from her role at ClassLink, the market leader in single sign-on and rostering. As a key member of the marketing team, Marla builds on a legacy of direct and influencer marketing success to help build the brand, drive adoption, and improve utilization. Marla will serve as a project manager, creating detailed project plans and workflows while managing schedules, project deadlines, and tracking deliverables. Marla will also serve as a resource for content, multi-channel marketing, and web analytics.

Caitlin draws on her years of experience as a data-driven math and social studies educator, curriculum writer, and strong advocate for teachers in her work serving the needs of her clients. Her strong organization skills, love of laughter, and empathy for classroom teachers guides her as she assists in marketing and content creation in addition to hosting and supporting clients during webinar sessions. Caitlin has been the lead on a number of engagements covering everything from online tutoring to stem, early literacy to enterprise software.

As a former ESL teacher, Kelly brings her educator voice to craft highly effective, SEO optimized content aligned to specific marketing campaigns. Kelly has worked on website copy, emails, and content marketing programs for a wide variety of education clients around the world.

For over 20 years, Paul’s supported go-to-market and growth efforts focused on social impact and high-growth technology. After starting his career at NGOs, he headed up marketing, sales and/or customer success in ed tech settings like BrainPop and eChalk, before consulting on marketing, growth and RevOps for almost a decade across a variety of industries. Marrying creativity and a data-driven mindset, he enjoys helping companies improve demand gen, sales enablement, messaging and positioning, community and thought leadership, partner ecosystems and go-to-market strategy.