Our Team


 Small team. Big impact. Even bigger heart.

Ours is the only education marketing firm with a truly embedded service - your goals become ours.

We strive to connect with companies:

  • that are doing right by students and teachers

  • that are looking to grow in marketing, communications, and sales, both strategy and execution

  • that lead with heart, elevate leaders from within, and honor the importance of diversity and inclusion in how they build teams, products and services, and messaging

  • Jim McVety - Managing Partner

    Jim is an experienced sales, marketing and communications specialist responsible for client success in all areas of education. A recognized authority through his research, leadership roles, keynotes and podcasts, Jim has convened with clients in a variety of formats throughout his career. With his focus on building the capacity of organizations to better support educators and students, Jim’s analysis, strategic consulting, and embedded engagements have helped shape strategy for hundreds of organizations across the education space. Jim seeks clients and partners who value analytical thinking, relationship building, sales acumen, marketing savvy, and steady leadership.

  • Marla Wilson - Senior Partner

    An accomplished, hands-on marketer with a passion for collaborating with education companies making an impact on people’s lives, Marla comes directly from her role at ClassLink, the market leader in single sign-on and rostering. As a key member of the marketing team, Marla builds on a legacy of direct and influencer marketing success to help build the brand, drive adoption, and improve utilization. Marla will serve as a project manager, creating detailed project plans and workflows while managing schedules, project deadlines, and tracking deliverables. Marla will also serve as a resource for content, multi-channel marketing, and web analytics.

  • Caitlin Kindred - Senior Marketing Manager

    Caitlin draws on her years of experience as a data-driven math and social studies educator, curriculum writer, and strong advocate for teachers in her work serving the needs of her clients. Her strong organization skills, love of laughter, and empathy for classroom teachers guides her as she assists in marketing and content creation in addition to hosting and supporting clients during webinar sessions.

  • Kelly Cline - Content Marketing

    As a former ESL teacher, Kelly brings her educator voice to craft highly effective, SEO optimized content aligned to specific marketing campaigns.